The script.
What it is, where it comes from, and how it got written in the first place — usually before you were seven years old, and almost always without your permission.
THE POWERFUL
COACH
Three days on what makes a coach worth staying with.
3-DAY LIVE VIRTUAL EVENT | DATES TBD | 11AM–7PM ET
REGISTER NOW
You’re already a good coach.
Your clients get results. People refer you. That part is working.
So here's the question these three days are actually about. When a client is circling the thing underneath the thing — the real reason they haven't moved in three years — can you take them there?
Most coaches can't. Not because they're bad at this. Because nobody taught them how, and because you can't take someone somewhere you've never been yourself.
That's what we're doing for three days.
THE TRANSFORMATION ECONOMY
They come for the hard topic.
They stay for the breakthrough.
Coaches who create real breakthroughs keep their people for years, because those people are still growing. Coaches who deliver information have the same renewal conversation every ninety days — and lose it more often than they win it. Your most expensive client is a new one. Your most profitable client is the one who never left.
WHAT WE’LL WORK ON
What makes a coach truly great.
Not technique. The thing underneath technique, which is what lets one coach take a client to the root while another circles it for a year.
How to create transformation inside your own programs.
Not as a bonus module. As the thing your clients actually stay for.
The EBAR Method.
Jase's framework for how a script gets rewritten, at a level you can start working with.
Three days, live, with the work happening in the room rather than in a slide deck.
Who this is for
This is for coaches. Any modality — life, business, faith, health. The work goes underneath whatever you coach on, so what you coach on doesn't matter.
It’s for you if:
- You have a practice and paying clients
- You've done real work on yourself and you're not finished
- You can feel when a client is close to the real thing, and you want to know how to take them there
It isn’t the right room yet if you’re still building your first offer. Come when you’ve got clients. The work will still be here.
CAMERAS ON.
ALL THREE DAYS.
Three full days is a real ask, and it's deliberate. This isn't a webinar you can leave running in another tab. The work only happens if you're actually in the room. So clear the time properly — or come to the next one when you can.
Meet Jase Souder
More than 20 years speaking, training, and coaching. Eight published books, two film appearances, and a seven-figure coaching company in Souder Coaching Academy.
Jase has spent more than two decades working with coaches and business owners who had already built something real and then hit a ceiling that no new strategy could move.
His work goes after what's underneath it — the beliefs, the patterns, and the stories that quietly set the limit.
He believes every person has a God-given mission that only they can do, and that it can be both fulfilled and funded through their business.
If you're looking for another pep talk, he's not your guy. If you want to become the kind of coach who can take someone to the root, he'll take you there.
20+YEARS ON STAGE
8PUBLISHED BOOKS
2FILM APPEARANCES
7-FigureCOACHING COMPANY
THREE DAYS.
DATES TBD.
Online · 11:00 AM – 7:00 PM ET each day
P.S. If there’s someone in your world who belongs in this room, send them the link. The only thing standing between most coaches and this work is not knowing it exists.
AFTER THE THREE DAYS
BECOME THE COACH
GREAT PEOPLE FOLLOW.
The Powerful Coach is where the work starts. Protégé is Souder Coaching Academy’s coach-of-coaches program for coaches, consultants, and speakers who want to turn their expertise into a clear method and build a business that carries the work forward.
Magnetize
Work through the beliefs and patterns affecting how you show up. Build messaging that helps the right clients recognize the value of your work.
Methodology
Turn your expertise into a structured program you can deliver consistently and offer to more people.
Mentor
Develop the presence, confidence, and coaching skills to guide people through deeper work.
Monetize
Bring your method, message, and offers together, and strengthen your sales conversations so you close with confidence and scale with clarity.
Each phase builds on the last. Want to know more about Protégé? Talk with Kate or the SCA team.